Today’s trends: For a number of countries around the world, you can see what is trending each day.This means that Search results by geography are comparable. Compare search data by location: Google Trends normalizes Search data to the time and location of a query, which make comparisons between terms easier.Search by topic: Google recommends searching for “topics” rather than “terms” when possible.Trending versus top-searched: Trending searches are those that are accelerating the fastest, top-searched are the most-searched queries in a specific time frame.Data by date: Google Trends can tell you what people were searching for at any date from 2004 to a few minutes ago.Google offers the following 15 tips for Google Trends power users: There’s nothing particularly groundbreaking in this data, but it’s interesting to reflect on users’ search behavior 15 years ago. In a blog post celebrating the anniversary of Trends, Google offers a snapshot of what was trending when the tool first launched. Google Trends remains one of the only tools out there that offers real-time data on what searchers care about, as well as data on how their interest level has changed throughout the years. Now the data better reflects what people are interested in, regardless of the exact wording they use.Įventually Google Trends added support for more languages, along with better visualizations and new ways of searching - such as Image Search and videos. The tool has received a number of significant updates since then, starting first with daily trends and the ability to organize data into categories. It could only provide data on exact-match keywords in select languages. Compared to what Google Trends can do now, its functionality was exceedingly limited at launch.
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